Sports drink company BodyArmor announced a new UFC product flavor, Knockout Punch, during a press conference at The Pennsy food hall in New York on Thursday. 

The event was hosted by UFC commentator and personality Jon Anik. Also in attendance were UFC President Dana White, BodyArmor co-founder and chairman Mike Repole, former NBA superstar and BodyArmor investor Kobe Bryant, UFC bantamweight champion Cody Garbrandt, UFC heavyweight Francis Ngannou, and UFC strawweight Cynthia Calvillo. 

Garbrandt, Ngannou, Calvillo, and UFC strawweight Michelle Waterson — who was not in attendance — were announced as official athlete ambassadors for the new product. 

New @DrinkBODYARMOR flavor: Knockout Punch. KOBE! dropping the curtain on it. #UFC pic.twitter.com/96BItIjlEt

— FloCombat (@FloCombat) November 2, 2017

"It's just the beginning of a great relationship and a great partnership," Bryant said. 

White echoed those sentiments.

"It's a perfect fit all the way around, and we could not be more excited," he said.